In 1996, the brand Cross its 150th anniversary. Founder of the house was Alonzo Townsend Cross, which is the spirit of tradition and innovation of the US East Coast incarnated. Although the family dynasty the brand over the years managed to give considerable prominence, Ellery Cross was that ultimately prevailed in 1946 with the launch of the collection "Century". Cross of success is here, to this day, it identified. The elegant line is the reference in the world of writing, where everyone her "classic beauty" recognizes as a genre example.